So, why is there this severe cart abandonment rate?

The most fatal factor is undeniably “shipping and taxes that suddenly appear at checkout”. When consumers see a price of $49 on the front-end, but upon reaching the payment screen the page abruptly displays a $15 tax and handling fee, this terrible user experience will immediately dismantle the consumer’s desire to buy. The best solution to this problem is baking the shipping cost directly into the product price; even if it means stealthily increase prices, it is vastly superior to displaying high shipping costs at the last step.

Secondly, an anti-human account registration requirement. In today’s pursuit of extreme efficiency, if your website forces consumers fill out a dozen fields of personal info, before they can check out, you are essentially handing your customers over to your competitors. Modern e-commerce websites are required to enable “Guest Checkout” functionality, and simultaneously supporting Apple Pay, Google Pay, or Shop Pay, letting users finish the checkout within three seconds. Only by reducing instagram 推广 方法 to purchase to zero, will your e-commerce profits experience exponential growth.